Mercedes-Benz Reprises Role in Sex and the City 2 Film [with Video]

Question for our readers: In your opinion, how do four cougar-aged women who can't keep their panties (or their brains) on after one shot of tequila and a guy named 'Mr Big' relate to Daimler's Mercedes-Benz and Maybach products/brand?

While you think about it let us tell you that, as with the first installment of the male-snoozefest that is "Sex and the City", the sequel to the movie that hits cinemas on 27 May will see most characters driving or being driven in a bunch of Mercedes-Benz and Maybach models.

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Lexus Debuts Interactive Film for CT 200h Compact Hybrid

Lexus wants to give people a chance to call the shots in a new video campaign focusing on its upcoming 2011 CT 200h five-door hatchback. It's called "Dark Ride".

The luxury marque is making a short action film with a recognizable star racing around it a new model. Now you're thinking, "Wait, didn't BMW do this a while back? And Audi (kind of), more recently?"

Ah, but those films weren't interactive...

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New Ford Fiesta Takes on a Lamborghini Gallardo, Lives to Tell the Tale [Video]

Ford's looking to make a big statement with its upcoming Fiesta, and it seems like the new-age consumer-driven marketing has been a success. Now, the gurus behind the campaign have come up with a new one.

Recently, they put out a challenge to the public: come up with different tests to help assess the Fiesta and see how it stacks up against some major players. This one pits the upcoming Fiesta hatch against a Lambo in some real-world (and Fiesta-centric) tests.

It's a tad cheesy, but you should still be able to enjoy the show. Video after the break.

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Uma Thurman Stars in New Campaign for Alfa Romeo Giulietta

Icy-cold yet disturbingly sexy actress Uma Thurman and William Shakespeare's verses "We are such stuff as dreams are made on" are the key highlights of Alfa Romeo's advertising campaign for the new Giulietta hatchback that will kick off with a TV commercial in Italy on 16 May.

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Rolls Royce Silver Shadow II Krug Champagne Van Returns Home

When you're in the business of selling premium champagnes to the rich and famous, you can't go promoting your goods in a Bedford van. With this in mind, Krug Champagne, one of the one of the crown jewels in the LVMH (Moët Hennessy - Louis Vuitton) wine division, ordered this bizarre Rolls Royce "bread van" for commercial purposes back in 1984.

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Audi Releases Video and Photos of R8 Spyder from Iron Man 2

As you've probably already heard, Audi has once again teamed up with the creators of the original blockbuster Iron Man marketing its R8 Spyder in the sequel as the personal car of billionaire inventor Tony Stark (Robert Downey Jr.).

Of course, the German firm is trying to make the best of its participation in the movie releasing a dedicated commercial as well as photos from the world premiere of Iron Man 2, which took place on Monday in Los Angeles and saw Robert Downey Jr. arriving at the El Capitan Theatre in the drop-top supercar. Hit the jump for both the video and photo gallery.

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Heartbeat of America Dead? Chevrolet Kills Contract with Campbell-Ewald After 91 Years

Yet another shake-up in the world of General Motors: Chevrolet has decided to take a new advertising direction, dropping Campbell-Ewald after 91 years. Cambell-Ewald was behind such memorable tag lines as "The Heartbeat of America", "Like a Rock", and "An American Revolution"; the Chevrolet contract accounted for 25% of its business.

According to the Detroit News, the Bowtie will now be working with Publicis Worldwide, which represents big-timers like Coca-Cola, Whirlpool, and Hewlett-Packard, and has been handling some of its budding product lines.

Jim Campbell, US Chevrolet Marketing VP, was quick to thank Campbell-Ewald for the nine decades of service. After the politics, he said that "over the coming months, [Chevrolet] will transition the business to Publicis Worldwide, which has recently been handling [the] car and crossover brands."

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Larger-than-life BMW Ad Resides over Hong Kong Audi Dealership

The BMW/Audi ad war continues, and the latest attack recently took place in Hong Kong. BMW marketing picked up some prime ad space above an Audi dealership, and it looks as if the building owner is making a double-edged killing. Floor space to Audi and wall space to BMW? Genius.

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VIDEO: New Honda CR-Z Coupe Launch Film for Europe, Middle East and Africa

Honda has released a new promotional film for its recently revealed CR-Z mild-hybrid coupe. The 90 second film was commissioned by Honda Motor Europe and will be used for press and marketing across Europe, the Middle East and Africa.

The film was produced by Gaucho Productions, a London-based film and digital agency. Directed by Ben Hume-Paton and produced by Kwok Yau, the clip was shot over a day and two nights in southern Spain. You can watch it after the jump.

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