Enjoy them in a lighter vein...thanks and regards to fellow blogger Damien!






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The enhanced 1.6-litre Gen2 is available in the High-Line (manual & automatic) and Medium-Line variants (automatic).
With an on-the-road price of RM 57,488 (manual) and RM 60,488 (automatic), the High-Line retains its existing price but offers buyers a whole suite of enhancements.

Exterior enhancements include new finishing for the front grille, alloy rims, and outer door handle. The enhanced Gen2 also comes with a new black painted roof. Inside, it is equipped with leather seats, a multifunction steering wheel which incorporates the audio switches, door trim finishing and a multipurpose container for extra storage area.
The Medium-Line meanwhile, is priced RM1,500 cheaper and will now sell for RM54,988 (OTR) as opposed to the old price of RM56,488. It offers all the new enhancements except for the leather seats, multi-function steering wheel, fog lights and a body-kit. The Medium-Line variant will also be fitted with the 1600cc CPS CAMPRO engine which replaces the current IAFM CAMPRO engine.
Both variants are also available in two new colours: Solid White and Fire Red.
PROTON Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir said the introduction of the enhanced Gen2 was one of a series of initiatives being undertaken by the company to introduce not only greater product appeal but also to offer customers better value for money. PROTON, he added, is targeting at selling 300 units of the enhanced Gen2 per month.
Taking advantage of the projected Total Industry Volume (TIV) growth of 2.4% to 550,000 units in 2010, Dato’ Haji Syed Zainal Abidin said PROTON is also aiming at selling 165,157 vehicles this year, a total 12% higher than the 148,027 units sold in 2009. This would also increase PROTON’s market share to 30% from its current 28%.
This will be achieved via the introduction of new and enhanced models, supported by extensive marketing campaigns and promotions as well as increased ground activities.
“Pushing ahead and in conjunction with PROTON’s 25th anniversary, consumers can look forward to an exciting year filled with various programmes. These include a competition, a television programme and even a nationwide tour, to bring PROTON closer to the people,” he said.


The Gen2 was first launched in February 2004 before undergoing a change in October 2005. In March 2008, the Gen2 inherited the CAMPRO engine’s IAFM upgrades while certain variants were fitted with the more powerful CPS CAMPRO engine. 
By now, most of you motoring enthusiasts would have known that Proton's new Exora is retailing for RM69,998 and RM75,998 (metallic colours, OTR) for the M-Line and H-Line respectively. Both specs are currently available only in 4-speed auto guise. Responsibly, both M-Line and H-Line also have dual frontal SRS airbags and ABS+EBD as standard fitment.









Datuk Syed Zainal Abidin receiving the Award from Tan Sri Mohamed Nor Yackob, Second Finance Minister of Malaysia.The event is endorsed by the Malaysian Automotive Association (MAA).


4) On the 2nd day of ownership, my car developed suspension creaking sound on practically every bump or undulations on the road - bloody irritating!
What about these dash buttons? I don’t even know if I have selected rear demister (look at the photos). The illumination is so bad.
The rear view is so poor that I would rate it close to a Lamborghini Gallardo (I once had a ride in one). I found myself always looking at the rear hump of the car. Both rear headrests also blocked out roughly 25% of the driver’s rear view.
Incidentally, I had the opportunity to use the rear demister last night. It was so slow and could not clear the fogging effectively.The rear seats are totally unsupportive and the backrest so upright for any practical long distance rear passengers comfort. And it looks more like a 2+2, rather than a family 5-seater sedan.
And what is this red paint over the nuts of the alloy wheels? Is this some kind of new automotive trend?
In my few days of owning the new Persona – a saviour Proton model that has chalked up nearly 30,000 units in sales up until now - I can only come to a sad conclusion.
Everyone knows that the suspension of the PERSONA was designed by Lotus Engineering, UK. That is why it’s so darn good in the ride and handling department.

In all honesty, everything else that have been designed in-house by PROTON and/or outsourced to its vendors in Malaysia still sucks…badly! The new Persona’ sore points, shortfalls and bugbears - all seem to be related to local design, sourcing and manufacturing. Pity.

Thanks to readers Dennis and BMW.Toyota, we have some internet images depicting Proton's upcoming Iswara replacement model dubbed BLM (Base-Line Model). Slated to make the over-two-decades old Saga (ah! finally) obsolete, the BLM is a 3-box saloon based on the Savvy platform.
Chips Yap of MTM have indicated that this new Proton model will be launched in 6 weeks time. Prices are guess-timated to be between RM30k to RM42k and it looks like Perodua will have something to worry about. Will Perodua Viva's feather get ruffled further?
Proton’s new Persona sedan is finally unveiled to the public today, signalling an end to the over-ageing Proton Wira sedan by replacing it. Available in Base and Medium specs with 5-speed manual or 4-speed automatic, the High Line version is only sold in automatic form.
Proton’s familiar 1.6L Campro engine remains largely unchanged here. However, the transmission control electronics (TCU) has been remapped for a better low to mid-range torque delivery. It is also claimed to offer quicker throttle response i.e. more incisive gear downshifts.
A glovebox is made available now, even though the dashboard has been nicked from the Gen.2 but now in two-tone grey. The useful and funky-looking little clock is now missing, I would have thought a little improvements to its face and hands could improve its legibilty. Power windows switches are - thankfully - now on the door trim panel.
Boot space is larger than the liftback sibling, with 430litres worth of rump storage capacity. The Persona’s rear seats can be folded flat to further increase boot volume but this feature is only available for Medium and Hi Line models.
Safety features wise, dual SRS front airbags with seatbelt pre-tensioners, anti-lock brakes (ABS) and electronic brake-force distribution (EBD) are available for the Hi Line model only while the medium-spec version gets a single airbag only for the driver.|
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