Naza Group of Companies Export Initiative for 2008-09

Naza Group of Companies today announced that their effort to export the Naza range of vehicles through subsidiary, Naza Corporation had seen positive response. Since early 2008, the Naza Group has been actively exporting the company’s range of supermini cars like the Naza Forza and the Peugeot 206 to countries like Singapore, Nepal, Sri Lanka and Bangladesh.



At a press conference today held at the PKT Container Freight Station (CFS) which is located in Klang, the Naza Group through Naza Corporation announced that they had received strong orders for the Naza Forza for the Thai market. To date, back orders for the Naza Forza - which was launched on 26 March 2008 during the Thai Motor Show - had already reached 1,100 units. The factory in Gurun, Kedah is increasing production to meet the demand for the Thai market. Naza Corporation is also in talks to export the Naza Forza to countries like Sri Lanka, Indonesia and Mauritius. The Kia Picanto and Peugeot 206 both have orders amounting to 600 units and 500 units respectively for the Thai market. All those units are expected to reach the Thai market before the end of 2008. The strong demand for Naza Corporation’s range of supermini cars can be attributed to the global move towards smaller and more economical and fuel efficient models. For the Indonesian market, Naza Corporation has received firm orders for 600 units of the Kia Pregio van. Malaysia is the only country in the world outside Korea that manufactures the Kia Pregio van in RHD.

The importers are bullish about the new Malaysian made imports due to the preferential tariff available with the Common Effective Preferential Tariff (CEPT) scheme for vehicle exports between ASEAN countries. With the tariff in place, importers enjoy an import duty for Malaysian made vehicles of only 10%. Vehicles exported from Malaysia however must comply with the 40% local content ruling to quality.

SM Nasarudin Tan Sri Dato’ Seri Utama SM Nasimuddin (seated at centre, above), Executive Chairman and CEO of Naza Corporation Sdn Bhd said that the company is firmly behind the export drive and is aggressively sourcing for new markets to enter into. This is to ensure that there is a continuous source for business which will guarantee that the production facility in Gurun, Kedah stays at its optimum capacity. At the moment, the export effort is mainly contained within the Asian region, especially to Thailand and Indonesia which are the more prominent vehicle consuming nations within ASEAN. However, there are definite plans to expand the Group’s export activities even further and the African continent has been targeted as one of the potential new markets. The export drive brings about obvious benefits to both the factory in Gurun and also the vendor base through optimization of capacity.

To further support the export initiative, Naza Corporation has also been endorsed by their Korean and French principals, KIA Motors and Automobiles Peugeot to manufacture and export relevant new models for the region. With the new models and also a strong order bank, Naza Corporation targets an export potential of 8,000 units for 2009.

To ensure that the export initiative is sustained, Naza Corporation has recently set up a dedicated export team to support all export markets. The export team not only handles sales but also all after-sales issues pertaining to the exported models. For faster response time and feedback to any form of enquiry that may be received from their foreign partners, Naza Corporation has also set up a special Technical Hotline which will offer assistance.

New Naza 2S Centre in Shah Alam for Naza Forza and Sutera

Naza Forza and Sutera owners can now rejoice with the opening of the new Naza Corporation Service Centre which caters specifically to the Forza and Sutera.

The new Naza Corporation Service Centre which is based at 43, Jalan Pentadbir U1/30, HICOM Glenmarie Industrial Park, 40150 Shah Alam, Selangor will officially be accepting the Naza Forza and Sutera models from Monday, 12 May onwards.

The new facility is fully equipped with spare parts, special tools and diagnostic equipment. It will also be handling all warranty jobs with regards to the Forza and Sutera. The new facility is staffed with eight fully trained personnel who are able to keep the Forza and Sutera properly maintained. Eight service bays are also available to ensure that all Forza and Sutera owners receive prompt and efficient service at all times.

Naza Forza and Sutera owners who would like to make appointments for service at the new Naza Corporation Service centre are advised to call 03-5569 0886 / 887 / 889. Opening hours for the new facility are as follows:

Monday – Friday : 9:00am – 5:30pm
Saturday : 9:00am – 1:00pm
Sunday : Closed

SM Nasarudin Tan Sri Dato’ Seri Utama SM Nasimuddin, Director of Naza Corporation Sdn Bhd said that the company is firmly behind the Forza and Sutera and the opening of this new service centre exemplifies the company’s full backing and commitment for the Forza and Sutera. Owners of the two models can be assured of competitive pricing as well as professional and prompt services when servicing their cars at the new service centre at Shah Alam. He adds that this is not the only new Naza Corporation Service Centre and that there are plans to open at least another four such centres in Johor, Penang, Kelantan and Terengganu. He mentioned that the other new centres will be opened before the end of 2008.

At present, the Naza Forza is also exported to countries like Nepal, Bangladesh, Thailand and Singapore. Exports to Thailand and Singapore which only began earlier this year are also said to be very encouraging with strong acceptance for supermini cars from Malaysia. Export sales amount to about 30% of total Naza Forza sales. Orders for the Naza Forza from the Thailand distributor have reached almost 600 units. Naza Corporation is also in talks to export the Forza to countries like Sri Lanka, Indonesia and Mauritius.

Naza Corp to increase Forza production in Malaysia

Following the successful launch of the Naza Forza into the Thai auto market recently, Naza Corporation Sdn Bhd has announced that the production of the Naza Forza cars will be increased to meet demand of the Thai market.

The 1.1L Naza Forza which recently made its debut into the highly competitive Thailand automotive market during the recent 10-day Thai Motor Show has managed to secure 524 orders. Yontrakit Motor Sales Co, the official importer of the Naza Forza into Thailand has urged Naza Corporation to increase productivity of the car to meet demand in the Thai market. At 349,000 Baht, the Naza Forza is currently the most affordable new car in the hotly contested Thai auto market.

At present, the Naza Forza is also exported to countries like Nepal, Bangladesh and Singapore. Exports to Singapore which only began earlier this year are also said to be very encouraging with strong acceptance of supermini cars from Malaysia. Export sales amount to about 30% of total Naza Forza sales. Naza Corporation is also in talks to export the Forza to countries like Sri Lanka, Indonesia and Mauritius.

En SM Nasarudin Tan Sri Dato’ Seri Utama SM Nasimuddin, CEO of Naza Corporation Sdn Bhd said that the company is indeed pleasantly surprised by the warm reception that the Forza has received in both Singapore and Thailand, markets that the Forza had only just entered in 2008. He adds that it is the company’s objective to offer the Naza Forza as an affordable mode of transport to ASEAN countries. Also of equal importance is the development of strong after sales back up, a factor which he said will add to the attraction of the Naza Forza.

In Malaysia, Naza Corporation Sdn Bhd has informed that sales of the Naza Forza and its Naza 206 Bestari cars have seen improved bookings due to their on-going Forza 199 and Bestari 399 promotions. The company maintains that even though the demand for the Forza is strong in both Thailand and Singapore, there will be enough cars to satisfy the local demand for the car.

To support local enquiries, Naza Corporation Sdn Bhd advises those who are interested in the Forza 199 promotion to call the Client Liaison Interaction Centre at its new toll free number 1-800-88-NAZA (6292) or log onto www.nazacorp.com.my for more information.