Audi A3 Marketing

In the Spring of 2005, Audi began a massive alternate reality game to advertise for the A3, known as The Art of the Heist.

In February 2010, the A3 TDI was featured in Audi's "Green Car" Super Bowl spot, which highlighted that model's "2010 Green Car of the Year" designation by Green Car Journal.


Audi A3


Audi A3


Audi A3


Audi A3


Audi A3


Audi A3




Audi A3


Audi A3


Audi A3


Audi A3


Audi A3


Audi A3




Audi A3






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Minor Tweaks for 2011 Audi A3 Hatch, Sportback, Cabriolet and S3

Along with the updated 2011 TT Coupe and Roadster, and Q7 SUV, Audi also announced model year changes for its A3 range that includes the three door hatchback, five-door Sportback, Cabriolet and the sporty S3 hot hatch.

You'll probably have a hard time noticing the differences, but Audi says that on the 2011 A3s, the single-frame grille element and trims on the B-columns are painted in high-gloss black, the lower air inlets have chrome struts, the exterior mirrors are revised and there are chrome strips in the door handles (except on the S3).

A new rear diffuser insert, the tinted tail lamps on the three-door version, an updated line of alloy wheel designs and the addition of four new paint finishes (Volcano Red, Dakota Gray, Amethyst Gray and Scuba Blue) complete the exterior upgrades.

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