Sime Darby to handle Porsche brand in Malaysia

Porsche Asia Pacific Pte Ltd has signed a Letter of Intent (LOI) to appoint Sime Darby the sole and exclusive importer of Porsche cars in Malaysia.

The LOI outlines that Sime Darby will assume full responsibility for the importation, distribution, sales, marketing, PR and after sales service for Porsche cars in Malaysia. This also includes the right to appoint dealers and service centres.

Sime Darby is expected to officially take on this responsibility from Jaseri Automotive Group Sdn Bhd by the end of the first quarter of 2010.

According to Christer Ekberg, Managing Director of Porsche Asia Pacific, “We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby are the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers.”

Porsche Centre Glenmarie will remain as the base for Porsche Sales and Service while additional Porsche Centres will be added to ensure higher service levels to existing as well as new Porsche customers.

Dato’ Lawrence Lee, Sime Darby’s Executive Vice President, Motors Division said, “We are thrilled to have the opportunity to add the Porsche brand to our stable, and are certain that our depth of experience in representing some of the world’s best known marques will stand us in good stead in this partnership. Malaysia will be our second representation of Porsche as we are currently representing the brand with a Porsche Centre in New Zealand.”

About Porsche Asia Pacific Pte Ltd

On 1 October 2001, Porsche established its Asia Pacific office, headquartered in Singapore to support its current 12 independent importers in the region regarding Sales, Marketing, After Sales, Training and PR.

Ford India all set to ramp up its Chennai unit

Ford India MD and president Michael Boneham told that the fully-owned subsidiary of the US auto major Ford Motors, Ford India Motors will be one of the major production hubs for the parent company’s operations in the Asia-African region.

Ford India is all set to invest $500 million to ramp up its Chennai plant’s production capacity to 2-lakh vehicles by 2010.

The US-based Ford Motors, which has not taken any financial rescue from the US government like its peers GM and Chrysler, is developing China, Thailand and South Africa, as the other major manufacturing hub

Ford Figo showcased in India

Ford Motor showcased its compact car, Ford Figo, in India on Wednesday. However, this small car will be launched in India by early 2010. The compact car, Ford Figo, will be available in petrol and diesel versions.

This four-door hatchback will be manufactured in Ford Chennai plant. Apart from this, the company reveled about its exteriors but specific details about engine capacity, price and other data is under cover. Ford Figo is believed to compete with the Hyundai i20 and the Maruti Swift. The recent global trend is to switch over to small cars that are fuel efficient but Ford India's products present here in mid-sized cars and SUV class. The company is aiming to grab the most in small car segment in India and China.

Ford showcases small cars this week

US company, Ford is now eying on India to offset tough business conditions in other global markets. The company that survived the downturn without a government help, Ford Motor is planning to integrate car designs globally and develop compact and mid-sized cars as part of a strategy to improve profitability and productivity.

Ford has focussed on economies of scale and implementing ‘One Ford’ strategy across markets. Alan Mulally, president and CEO of Ford Motor, is also making a lightning visit to India to showcase its small car in the middle of this week. He joined Ford in 2006 after divesting brands like Jaguar, Land Rover and Aston Martin.This moment will be exciting and worth watching. Ford India has not had a new product launch, but continues to upgrade its existing product line since 2005.

Ford India will launch its small car, code named B517 in March 2010, which is expected to compete with the Hyundai i20 and the Maruti Swift, that were also showcased to its dealers in Chennai recently. The small car will be a four-door hatchback, powered by an indigenous diesel and petrol engine manufactured at its Chennai plant. Ford India has invested around $500 million (Rs 2,400 crore) to double the current capacity by one lakh cars and 2.5 lakh engines, company officials said.

India to make Ford Figo

Ford Motor has plans to make India its manufacturing hub for its small car Ford Figo. Ford Figo will be launched in the first quarter of 2010 and come in both petrol and diesel variants. No prices have been officially announced by Ford India but the car is expected to cost at Rs.4 lakh and upwards for the base variant and will compete against an array of cars like Maruti Swift and Maruti Ritz, Fiat Grande Punto, Chevrolet U-VA and Hyundai i20 that are already present in the market.

After unveiling the Ford Figo in Delhi, Ford’s president and CEO, Alan Mulally said: “The global market is shifting towards smaller cars and India has a predominant advantage with a 70% market for compact cars." The company also has plans to export a significant number of the Ford Figo to Asia Pacific and African countries in 2010.

Special edition of Ford Fiesta launched

The best selling product of Ford, US auto manufacturer, Ford Fiesta now will be available with a couple of new features in India. The mid-sized sedan Ford Fiesta is having the price tag of Rs 6.44 lakh (ex-showroom, New Delhi). Nevertheless, the new Ford Fiesta 1.6 ZXI comes with petrol engine only. According to a company statement, the car saw impressive sales during the festival period in India.

Ford to increase market share by new car launches

Michael Boneham, president and MD of Ford India here on Thursday indicated that the US car maker, Ford has decided to launch a new car every 12 to 18 months in India to enhance its market share. However, he did not indicate what sort of market share the company aims to achieven the long run. Talking to newsmen at the inauguration of Ford’s new dealership, Victoria Ford, Mr. Boneham said: "We now have a marketshare of nearly 2% and we want to grow it significantly in coming years. Launching of new cars from the Ford stable, will play a crucial role in growing our market share in India."

For 2009, Ford India aims to achieve sales of 30,000 cars compared to 29,000 cars sold in calendar 2008. "In September ‘09, we have been able to sell 3,500 cars which is a 50% increase year-on-year basis," said Nigel Wark, executive director (marketing, sales and services). By investing $500 million, company will expand production at its Chennai plant from 1 lakh to 2 lakh vehicles, apart from producing 2.5 lakh engines, both in petrol and diesel.